Search Engine Marketing/ Google AdWords

  • Introduction to Google Adwords & PPC advertising
  • Setting up Google Adwords account
  • Understanding Adwords account structure Campaigns, Adgroups, Ads, Keywords, etc
  • Types of Advertising campaigns- Search, Display, Shopping & video
  • Difference between search & display campaign
  • Understanding Adwords Algorithm
  • How does Adwords rank ads
  • Understanding Adwords algorithm (adrank) in detail with examples
  • What is quality score
  • What is CTR?
  • Why CTR is important?
  • Understanding bid
  • Creating Search Campaigns
  • Types of Search Campaigns – Standard,
  • All features, dynamic search & product listing
  • Google merchant center.
  • Creating our 1st search campaign
  • Understanding location targeting
  • Different types of location targeting
  • What is bidding strategy?
  • Importance of CTR in optimization
  • How to increase CTR
  • Importance of quality score in optimization
  • How to increase quality score
  • Keyword Performance negative keywords in optimization
  • Evaluating campaign stats
  • Optimizing with conversion report
  • Optimizing with keywords
  • Optimizing performing keywords
  • Optimizing non performing keywords
  • How to decrease CPC
  • Analyzing your competitors performance
  • Creating Display Campaign
  • Types of display campaigns-
  • All features, Mobile app, Remarketing, Engagement
  • Creating 1st display campaign
  • Difference in search & display
  • campaign settings
  • Doing campaign level settings
  • Understanding CPM bid strategy
  • Advance settings
  • Ad-scheduling
  • Ad-delivery
  • Understanding ads placement
  • Creating diff. adgroups Using display planner tool
  • Finding relevant websites for ads placement
  • Creating text ads
  • Creating banner ads using tools
  • Uploading banner ads
  • Optimizing Display Campaign
  • Remarketing
  • What is remarketing?
  • Setting up remarketing campaign
  • Creating Remarketing lists
  • Advanced Level list creation
  • Custom audience
  • Understanding different types of bid strategy
  • Manual
  • Auto
  • Advanced level bid strategies
  • Enhanced CPC
  • CPA
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our campaign
  • Creating adgroups
  • Finding relevant adgroups options
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group
  • Using keyword planner tool
  • Understanding types of keywords
  • Board, Phrase, exact, synonym & negative
  • Examples of types of keywords
  • Creating ads
  • Understanding ad metrics
  • Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads
  • Creating ads
  • Tracking Performance/Conversion
  • What is conversion tracking?
  • Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • How to optimize campaigns at the time of creation?
  • Optimizing campaign via adgroups
google ads ppc