Search Engine Optimization

  • What is SEO?
  • Introduction to SERP
  • What are search engines?
  • How search engines work
  • Major functions of a search engine
  • What are keywords?
  • Different types of keywords
  • Google keyword planner tool
  • Keywords research process
  • Understanding keywords mix
  • Google Operator : So that you can find anything on the web
  • On page optimization
  • What are primary keywords, secondary keywords and tertiary keywords?
  • Keywords optimization
  • Content optimization & planning
  • Understanding your audience for content planning
  • What is the difference between keywords stuffing & keyword placement
  • Internal Linking
  • Meta tags creation
  • Creating Webpage in HTML
  • Using google webmasters tool & website verification
  • Sitemap creation & submission in website & webmasters
  • How to write an optimized content
  • How to write a content for article, blog and press release
  • Off Page optimization
  • What is Domain Authority
  • How to increase Domain Authority
  • What are backlinks?
  • Types of backlinks
  • What is link building?
  • Types of link building
  • Do’s and Dont’s of link building
  • Link building strategies for your business
  • Easy link acquisition techniques
  • Local SEO
  • Google places optimization
  • Classified submissions
  • Using H card
  • Citation
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business
  • What is link juice?
  • Importance of domain and page authority
  • How to optimize exact keywords for your business
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update
  • How to recover your site from Panda, Penguin and EMD
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seo process
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search engine optimization process