Social Media Marketing

  • What is Social Media?
  • How social media marketing is different than others
  • Facebook marketing
  • Understanding Facebook marketing
  • Facebook page
  • Facebook advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Understanding Facebook best practices
  • Understanding edgerank and art of engagement
  • Payment module- CPC vs CPM vs CPA
  • Setting up conversion tracking from facebook pixel
  • Using power editor tool for adv.
  • Advanced Facebook advertising using tools like Qwaya
  • Linkedin Marketing
  • What is LinkedIn?
  • Understanding LinkedIn
  • Company profile vs Individual profiles
  • Increasing ROI from LinkedIn ads
  • Linkedin publishing
  • Company pages
  • Adv on linkedIn
  • Display vs text
  • Twitter Marketing
  • Understanding Twitter
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Advertising on Twitter
  • Creating campaigns
  • Types of ads
  • Tools for twitter marketing
  • Twitter Advertising
  • Twitter Cards
  • Video Marketing
  • Understanding Video Campaign
  • Importance of video marketing
  • Benefits of video marketing
  • Using youtube for business
  • Developing youtube video marketing Strategy
  • Bringing visitors from youtube videos to your website
  • Targeting Options
  • Understanding Bid Strategy
  • Instant articles
  • Facebook Canvas
  • Facebook Frame
  • Facebook Analytics
  • Facebook Pages and Post Best Practices

Learn how to connect with people by planning

your Facebook Page and understanding how it is structured to make the maximum use of it.

  • Facebook Ads – Campaign Objectives

For each Facebook Ad, you have multiple objectives to choose from. This module helps you build right objectives based on each business objective.

  • Facebook Messenger

Connect and engage with your new or long term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.

  • Facebook Ads – Targeting Audiences

Understanding your audience is a challenge for many businesses today. But developing a marketing plan without a knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.

  • Facebook Ads – Optimization and Reporting

With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.

  • Facebook Shop

Plan and structure your Facebook shop to manage and sell more products with Facebook.

  • Facebook Pixel

Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.

  • Driving Online Sales

Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.

  • Generating Leads

This module guides you through creating a lead generation campaign to drive results for your business.

Social media Marketing