Google Analytics

  • Introduction to Google Analytics
  • How Google Analytics works
  • Understanding Google analytics account structure
  • Understanding Google analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • Starting with Google analytics
  • How to set up an analytics account
  • How to add analytics code in website
  • Understanding bounce rate
  • How to reduce bounce rate
  • How to integrate adwords and analytics account
  • What is link tagging
  • How to set up link tagging
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required
Google Analytics